Utilize query from Marketing reports in data flows

Utilize query from Marketing reports in data flows

Recently I needed to get the marketing insight replicated data from the data lake where it is replicated to, to Customer Insight. However, that turned out to not be very easy as the data had some formatting issues. However, I found that the Marketing reports that Microsoft have release for Power BI can be used as inspiration for how to query the data.

I am currently working on a rather long Proof of concept of Customer Insight for a customers. One of the things they wanted to see if it worked to get into Customer Insight was EmailClicked which is part of the Marketing Insight data that Marketing stores in an internal database. This can rather easily be replicated to an external datalake, with some configuration in the admin tab in Marketing. However, when I tried to connect to that data, using the Azure Datalake gen2 adapter in Customer Insight, it consistently said that there was no data. After some digging I found that the main reason for this was that the files in the datalake did not have the propper file-ending for the datalake connector to understand them. In short, they are csv-files, but do not have the filename xyz.csv. Simple enought problem, I thought but as I am not super comfortable working with datalake data, I tried to figure out some way of easier solving this issue. First I tried using the dataflow connector to ADLS gen 2 but that got the same problem. Just so you know.

Then it struck me, data flows use PowerQuery/M which is the same thing that is used in Power BI, AND Microsoft have release some marketing reports for Power BI that utilize the data in the datalake combined with dataverse. I hence opened one of these and tried to copy the entire data query part. It turned out to be more than 20 different components. Datasources, configuration, functions and more. When pasted into the Data Flow, it simply didn’t work and as usual, I didn’t get a very good errormessage. But my hunch was that maybe the logic is too complicated with too many internal connections for the data flow. If you know the limitations here, please leave a comment. This didn’t stop me, my next step was to remove all unnecessary stuff from it, like the dataverse queries, config and such, but still, it didn’t work. So I attempted to move it all into one single M-script with a hardcoded referece to EmailClicked. When I did that, it worked! This is the final result:

let

    Source = AzureStorage.Blobs("<datalakename>"),
    #"ContainerContent" = Source{[Name="<containername>"]}[Data],
    #"Removed Other Columns" = Table.SelectColumns(ContainerContent,{"Content", "Name", "Date modified", "Attributes"}),
    #"Filtered Rows" = Table.SelectRows(#"Removed Other Columns", each [Name] <> "model.json"),
    #"Sorted Rows" = Table.Sort(#"Filtered Rows",{{"Date modified", Order.Descending}}),
    #"Expanded Attributes" = Table.ExpandRecordColumn(#"Sorted Rows", "Attributes", {"Size"}, {"Size"}),
    #"File Name column" = Table.DuplicateColumn(#"Expanded Attributes", "Name", "File Name"),
    #"Remove csv" = Table.ReplaceValue(#"File Name column","csv/","",Replacer.ReplaceText,{"File Name"}),
    #"Split Column by Delimiter" = Table.SplitColumn(#"Remove csv", "File Name", Splitter.SplitTextByEachDelimiter({"/"}, QuoteStyle.Csv, true), {"Interaction Name", "File Name"}),
    #"Transform" = Table.TransformColumnTypes(#"Split Column by Delimiter",{{"Interaction Name", type text}, {"File Name", type text}, {"Size", Int64.Type}}),    
    #"Add Datestamp" = Table.DuplicateColumn(#"Transform", "Date modified", "Datestamp"),
    #"DateStampFormat" = Table.TransformColumnTypes(#"Add Datestamp",{{"Datestamp", type date}}),
    TodayFunction = DateTime.FixedLocalNow,    
    #"Add Today" = Table.AddColumn(#"DateStampFormat", "Today", each TodayFunction()),
    #"Changed TodayType" = Table.TransformColumnTypes(#"Add Today",{{"Today", type date}}),
    #"Add DaysFromToday" = Table.AddColumn(#"Changed TodayType", "DaysFromToday", each [Datestamp]-[Today]),
    #"Changed DaysFromToday" = Table.TransformColumnTypes(#"Add DaysFromToday",{{"DaysFromToday", Int64.Type}}),
    Result = Table.RemoveColumns(#"Changed DaysFromToday", "Today"),
  result2 = Table.SelectRows(Result, each [DaysFromToday] >= -180),
  FilteredByInteraction = Table.SelectRows(result2, each [Interaction Name] = "EmailClicked"),
  #"AddFileContents" = Table.AddColumn(#"FilteredByInteraction", "FileContent", each
    Table.PromoteHeaders(Csv.Document([Content],[Delimiter=",", Encoding=1252, QuoteStyle=QuoteStyle.Csv]), [PromoteAllScalars=true])),
  #"ContentTable" = Table.SelectColumns(AddFileContents,{"FileContent"}),
  #"NoDataFiles" = Table.IsEmpty(#"ContentTable"),
  InteractionTable = Table.ExpandTableColumn(#"ContentTable", "FileContent", Table.ColumnNames(ContentTable{0}[FileContent])),
  #"Transformed" = Table.TransformColumnTypes(InteractionTable,{{"Timestamp", type datetimezone}}, "en-US"),
  #"Duplicated Column" = Table.DuplicateColumn(#"Transformed", "Timestamp", "Datestamp"),
  #"Datestamp" = Table.TransformColumns(#"Duplicated Column",{{"Datestamp", DateTime.Date, type date}}),
  #"RenameId" = Table.RenameColumns(#"Datestamp",{{"InternalMarketingInteractionId", "Id"}}),          
  #"keyedtable" = Table.AddKey(#"RenameId", {"Id"}, true)
in
  #"keyedtable"

I have highlighted the datalake name, container and the table. I hope this helps if you are having a similar issue!

Long term Retention – now in Preview!

Long term Retention – now in Preview!

The long awaited Long term retention feature for dataverse is now in public preview. You can read more about it on Microsoft Docs.

This is really a good functionality that many of us working with larger customers that have a lot of data, and hence paying a lot for it, have been waiting for.

It is a bit hard to test, and as it is preview, it is not recommended to be used in production. The reason is that for larger organizations, the cost of having a lot of data in non-production is usually too high to justify it.
Due to this reason, I have a ask, that if you think this is an interesting functionality, please try it out and send any feedback to Microsoft on the idea-site. I have sent quite a few, and please vote for any ideas you think are good.

The key question, is of course, what the cost for storing data in the long term storage will be. As the data is stored in an internal datalake (from what I understad), I would presume it to be closer to file-storage costs than the db-storage costs. But i guess we’ll all see soon.

Happy apping!

Data Flows with null in boolean

Data Flows with null in boolean

Working with Data Flows (Power Platform Dataflows) is a useful method of getting a variety of types of data into Customer Insight and also other places. It is very easy to work with but troubleshoot it can be rather tricky as I havn’t gotten any good error messages. In this case, that null-values in booleans aren’t supported.


Recently I was using Data Flows to pull data from the datalake which was synchronized from dataverse with Azure Synapse Link. However, when I tried to publish the data flow, I just got generic errors. This is of course rather frustrating and if you have any good ways of troubleshooting this, please leave a comment.

However, after working with this and trying different angles, I did not that some people on some forums mentioned that there could be problems if boolean columns had null values. How is this possible? Booleans shouln’t they be either true or false? I have even seen that in official documentation. That is not the case in the real world. The most common scenario when you will get null-values in booleans in dataverse, is if you for instance have a table with 1M records, then add a boolean field. You will now have 1M records with null in the new field.
It was a simple fix. Just did a simple replace of the values in Power Query/M. I also checked the actual M code to make sure that it was ok, which I think can be hard to do from just the UI.

Table.ReplaceValue(#"Step 4", null, false, Replacer.ReplaceValue, {"<fieldname>"})
 

The important thing to notice is that it says “null” without any quotation marks. This is important as we do not want to replace the string “null” but the cells with no data.

I hope this will help you out a small bit in your data flow quest!

10 tips for keeping data in check

10 tips for keeping data in check

Storing data in dataverse is very expensive. Especially the data that is stored in the actual database (db data). Hence, for many customer with larger datasets, typically with some B2C type of business, it is a good practice to overviewing the data you have in the system and figure out different ways of keeping it from costing too much money.

Below are 10 tips you should consider to keep the data in check.

  1. Make a deletion list – and set up deletion jobs
  2. Flatten verbose fields
  3. Use virtual tables
  4. Use datalake with analytics
  5. Use datalake for archiving
  6. Compress complex structures
  7. Clean up non-production environments
  8. Revise datamodel
  9. Revise integrations
  10. Set lifecycle for instances

1 – Make a deletion list and set up deletion jobs

The first thing you need to start doing is to go through the biggest storage contributors. You can find which these are by looking in the Power Platform Admin Center under “Resources -> Capacity”. Open the view of each of the dataverse instances by clicking on the small chart symbol next to the instance.

You can export the full list by clicking on the hamburger symbol in the right hand corner of the graph. See picture below:

You can then start by trying to break down each table from the top. Based on the picture above, ask yourself questions like;

  1. Do we need to store and save all orders? By removing some orders, maybe cancelled orders, we can cut down on two of the three largest tables as the order rows are removed at the same time
  2. What activities are really causing activitypointer (the common table for all activities) to become so large? It is quite common that the email table is a culprit here, as the body of the emails, is usually a quite a few bytes and with thousands or tens of thousands of emails, they do add up. Marketing integrations can also bloat the activitiy pointer. I suggest investigating this further by exporting the data to an Azure Datalake and analyzing it with PowerBI. It is also quite common that not all emails need to be saved, for instance if you have email enabled queues like support@contoso.com it is quite common that you get some spam into this. Maybe searching for “unsubscribe” in email body to see if there might be some newsletter looking spam which enable you to remove them.
  3. Are there any patterns of contacts and/or leads that can be removed? Working with B2C you might find that there are quite a lot of contacts and leads with incorrect data or similar. Ask yourself what value a lead with no phone number and no email has… removing contact data will also remove customeraddress as there will be at least two customer address records for each contact automatically created. The same goes for leads but in that case it is the leadaddress where extra data is being created.

The point with the list is trying to identify possible patterns of data that can be deleted. I typically have one row per rule like so:

TableMethodRule
ContactBulk Deletestatus code = inactive AND modifiedon older than 6m
EmailBulk Deletebody contains “unsubscribe” AND modifiedon older than 1m
EmailFlatten w Power AutomateOutgoing AND subject = “Covid information”

2 – Flatten verbose fields

Sometime it can be a good idea to just clean out or some “body” data. For example if you have sent emails to a lot of customers with the same Covid related information, the actual content of that email is the same for all and is known by everyone. Hence the body can be removed which can typically be done with a Power Automate Flow or SSIS/Kingswaysoft depending on the size of the data.

3 – Use virtual tables

Not all data needs to be stored in the expensive dataverse database. The recommendation from Microsoft is typically that data which you interact with should be in dataverse and the rest can be somewhere else. As it is now possible to use SQL as a source for virtual tables, as well as Cosmos DB and many other sources, moving data out of dataverse and accessing it through virtual tables can be a viable option.

Virtual tables is also something that should be considered when designing integrations. It is not always critical that all data actually reside in dataverse. Sometime just being able to access the data through dataverse is good enough. Especially if the data source is fast, it isn’t that much data, the data only needs to be accessed seldomly, It is also easier to use virtual tables if the data is read-only and used for reference.

4 – Use datalake for analytics

Dataverse isn’t really a good source for analytics. All endpoints (even the T-SQL) go through the application layer to the database. This makes large data crunching less than optimal in dataverse. This is also why Microsoft have developed methods for replicating the dataverse data to external stores. The just discontinued Data Export Service (DES) which synchronized data to an Azure SQL and the new Azure Synapse Link which synchronizes data to a datalake, are clear examples of this.

Hence, a good architecture for analytics of dataverse data is doing the analytics outside dataverse and the current best place for this is in a datalake with Azure Synapse Analytics.

This also has a direct implication on the data stored in Dataverse, the data you have in dataverse that is only needed for analytics, might not actually be needed in dataverse anymore. This can be anything from old orders, and of course all old communication like emails and phone calls. Datalakes are also way more efficient for doing large scale AI/ML analytics, which many organizations are looking for.

5 – Use datalake for archiving

If you havn’t already thought about it, a datalake can hence be used as an archive for data that you might need but isn’t actually something that you will use every day. Often a lot of data is stored for compliance reasons. When setting up archiving, it is important to make sure that what ever method you use, you probably want to keep the data in the archive after it has been deleted in dataverse, hence you might need to move the data from the initial storage container to the actual archive making sure to not actually move any deletes.

Microsoft have announced that they will be putting their own hot/cold-storage solution for dataverse into public preview this spring. This sounds a lot like some archiving functionality and I am certainly looking forward to seeing what it will be, how it will work and the licensing for it.

6 – Compress complex structures

For some businesses it is often needed to have quite a complex datastructure to handle the operations of what is done. It can be complex order structures with allocations of order rows to specific users or product configurations with billing, logistics and provisioning settings. Once an order has bee fullfilled in all aspects, it might not be required to store and keep all that complexity. It might just be required to keep the order header and the most critical information about what the order rows were about. Perhaps even flattened into a JSON or text field for future reference. If it is possible to move from a order header + 10 records in related tables to just a order header with a summarized text, for thousands of orders, than can save quite a lot of space.

7 – Clean up non-production environments

Data isn’t only stored in the production instances of dataverse. Many times production instances are copied and turned into test or staging instances. Integrations may be running towards development and test instances generating substantial amounts of data. Have a look at your non-production instances and check which data you actually need in them.

8 – Revise datamodel

Sometimes datamodels can become unnecessarily complex. This is most common when someone with little experience of dataverse and model driven applications design solutions. Other typical problems I have seen are repurposing of tables like leads, accounts, sales order to other simpler purposes. The problem from a dataverse storage perspective becomes that the additional storage overhead in these cases, especially in cases with businesses that have a lot of customers, can be rather drastic. Redesigning the datamodel to be more sleek can make it both more user friendly and use less storage.

9 – Revise integrations

Integrating data to dataverse can be a large culprit for data. For instance, many marketing applications generate quite a lot of data regarding the behaviors of customers. This data can then be integrated to dataverse to be used there. As behavioural data can be very granular, to the level of “Customer x has be send email y”, “customer x has read email y”, “customer x has clicked link z in email y” this data can take up substantial amounts of storage if integrated to dataverse. What options exist for this are different for different marketing applications. For ex Adobe Marketing can shut off this integration and can instead synchronize behavioral data to an Azure datalake where it can be unified with other dataverse data.

ERP integrations are also a common area of problem. ERP systems often have a very deep granualar level of data which might not be needed in dataverse/Dynamics 365 CE. Sometime just enabling deeplinking directly to the ERP system can be a better method, combined with virtual tables. However, this is not always the case and sometimes the best solution is just synchornization of the data.

However, do recognize that there should be a reason for having the data in dataverse. It should genrally be actively used.

10 – Set lifecycle for instances

Having dataverse instances with a bit unclear usage and not knowing what they are for and if they can be removed is, of course, a source of quite a lot of data consumption. By clearly assigning owners, reasons etc for all instances it makes answering the question “Do we really need ‘Internal test applications sprint 7′” or is it just an old remnant from a two year old development. This is part of the Center of Excellence starter kit and the processes that are important to set up in relation to this.

I hope any of these 10 tips have been useful. If you think so, the best way to thank me is to tweet or share your thoughts on this in social media. Also feel free to leave a comment below.

Perhaps you have some other thing that you think should be done or that I missed something. If so, please share in the comments below.

Advanced find URL

Advanced find URL

With Release Wave 2 2022, the old advanced find will be removed and the new advanced find experience will be its replacement. However, there are many old goats, like me out there that still want to use the old advanced find. I think one of the main advantages of the old advanced find is that it is not bound to the tables/entities of the specific app which makes it easy to have a look at things that are a bit more hidden from normal view. The new experience will require you to, in essence, create an admin app with all the required tables. Another option is of course to use Jonas Rapp’s Fetch XML Builder to find what ever you need, but that has another level of geek to it that might not fit all superusers out there. (Although I think they really would like it if they learnt how).

So, with the following URL you can still access the old advanced find and you can hence just bookmark it and have it easily available. How long this will be the case, I cannot say. But probably a year or so. And do send your feedback to Microsoft of the new experience so that they can make it as good as it should be.

https://<instance>.<region>.dynamics.com/main.aspx?pagetype=AdvancedFind

For example, with instance contoso in region 1 (USA):

https://contoso.crm1.dynamics.com/main.aspx?pagetype=AdvancedFind

Note that you do not actually have to include the app as a query parameter.

Bulk Delete Manager in XTB

Bulk Delete Manager in XTB

Have you ever tried creating bulk deletes in dataverse/Dynamics 365? It is still a very old interface and it is hard to control the exact definition of what is to be deleted as you cannot see the actual FetchXML that is being used. It is also hard to see existing recurring bulk delete jobs and what FetchXML they are using. Based on these facts, my colleague Ebba Linnea Nilsson and I decided to make our first plugin for XrmToolBox (XTB). We are now proud to announce that it is released and available for free (as usual in XTB). We have also identified a bug in the platform related to this, which I will describe below.

The bulk delete functionality in dataverse and hence in Dynamics 365 CE is an essential function for many organizations. This is especially true since GDPR was introduced and there is a strong legislative requirement to remove personal data that cannot be justified to be stored.
There are also other reasons why the bulk delete functionality is more and more important and that is based on the capacity costs that can be inferred on a Power Platform tennant. Firstly just storing data, especially in the database storage in dataverse has a non trivial cost at $40/GB. There is a lot of value per GB, so it might not be justified to say that it is too expensive but removing unnecessary data is definitely something that can be worthwhile especially for larger implementations. I personally work with a customer in the travel retail industry which has millions of customers and some tables have 40M+ records. There are also a lot of integrations and automations causing a lot of data to be created. Data that at some point needs to be removed. As all data should, or there should at least be a conscious decision not to remove it and why if so.
As you might be aware, if you have read my other articles in this blog, I have previously used SSIS and Kingswaysoft to remove massive amounts of data. However, now that the API Entitlements will be introduced (6 months after the report for API Entitlements is made Generally Available), we need to start to become more and more restrictive in using the APIs for massive data management, like deletes. Hence, we try to move as much as possible to the built in Bulk Delete.

Working with the built in bulk delete functionality is a bit sad. It is very old and you have to click through a wizard kind of experience to be able to set them up. But the most limiting factor is that you cannot see the actual FetchXML of an active recurring bulk delete and you cannot input FetchXML directly into the bulk delete.

The Options page of the Bulk Delete Wizard


Having worked with this wizard you might also have noticed something a bit off. If you create a view which shows all contacts that have no activities. Then this will work when using it in the system like a view. However, if you try to use this view in a bulk delete it will “simplify” this and remove that part of the query. My thought that this was a limitation in the UI based on the fact that it is very old and hasn’t gotten any love for many years (decades). My assumption was hence that creating a bulk delete via the API would allow me to create bulk deletes that were based on FetchXMLs that you couldn’t even input from the UI.
These were the reasons for us starting to create this plugin and it was so useful that I used it in debug mode for several weeks before finalizing it and publishing it.

Now we have released the first version and you can download it directly from XTB. I would like to give a huge thanks to Jonas Rapp who helped us out a lot with both connection to his tool FetchXML Builder but also the general setup of the plugins and the details of getting it approved as a Plugin for XTB.

If you have any suggestions, comments or otherwise, leave them on the GitHub repo https://github.com/crmgustaf/BulkDeleteManager or down below. We already have a bunch of stuff we want to do.
Ah, yes, and the bug we found, it seems that the outer joins that was a rather recent addon to FetchXML is not supported by the actual platform. Hence the UI and the platform match in that perspective. Just to make it clear, what happens is that you input a FetchXML saying “All contacts with no activities” or something like that, which it will simplify to “All contacts” which is not really what you want.

As it is supported to create bulk delete jobs via the API, I do think that this still can be seen as a bug as there is no clear documentation on this or even a control when creating the bulk delete job with a FetchXML that will be incorrectly parsed. My suggestion is hence to implement the new FetchXML parser in Bulk Delete functionality, at least on the platform side. With the current setup, it is very possible that bulk deletes are created that remove a lot more than what was initially intended which can be very damaging to any organization. And from a GDPR perspective, this type of query is rather common, as it might be definied that contacts with no cases can only be stored for 2 years, but with cases for 10. To remove the ones without the cases, you would make the question “Remove all contacts with no cases with created on > 2 years”. This would then cause all contacts with created on > 2 years to be removed regardless of if it has a case or not.

To inform users of this, we have added a warning, every time a new bulk delete job is to be saved. Hopefully Microsoft will fix this soon.