I am currently in the middle of the blizzard of getting the company I am starting, up and running, taking care of all the customers we are moving from Hermelin IT-Partner, managing all the administration and so on. For us, you and me, who work with CRM, a customer centric approach should be obvious, so the customers are of course first why the webpage is still a bit slim.

One of my strong visions for the company is to be very focused. We will focus on the market leading CRM system, Microsoft Dynamics CRM and no other CRM systems or other systems at all. It is a very dynamics system and the possibilities are endless. On top of that there are huge numbers of third party products available and the only way of giving customers the best possible recommendations and services on how to adapt the CRM system and which 3:rd party product will give the customer the best bang for the buck is to focus. It is hard enough with just such a huge system as Microsoft Dynamics CRM, that working with more than it is just not possible.

Lauren Carlson at Software advice has assembled a list of their 15 favorite verticalizations for Microsoft Dynmaics CRM. It a good list to have in the back of you head when speaking to customers, why invent the the wheel twice? Have a look at it here: http://www.softwareadvice.com/articles/crm/microsoft-dynamics-crm-industry-solutions-our-20-favorites-1082010/ . These most certainly will give your customers a bigger bang for the buck.

Gustaf Westerlund
CEO, Chief Architect and co-Founder at CRM-konsulterna AB